https://www.hilarywrites.com/home daily 1.0 2025-09-10 https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/8c09dfcc-e108-4d56-a19b-756e88140eee/Just+for+fun.png https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/d6c3bb4e-4281-425d-ad15-70479179125d/Inbox+message+reporting.png https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/819da936-8089-45d4-9f04-07704a12abf7/DLab.png https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/2518701f-8265-428c-94cc-6e3332d10a92/NBA+-+Logo.png https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/8505357a-2f53-47a4-b53d-97be0955a524/Feedback+flow+-+Roundforest.png https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/c209cf95-9e67-4b54-abe8-90789dc84113/New+level+system+-+Logo+copy.png https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/59008cd5-49f5-46f5-bb9f-295a1ca72883/Copy+updates++-+Fiverr.png https://www.hilarywrites.com/about daily 0.75 2025-09-15 https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/fa4ea8cb-30e4-435f-a05c-17191be54809/With+daughters Hilary Writes | Content Design - Make it stand out With my daughters https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/12aefe29-cfb9-4bf7-b46e-adae4e69dc6c/Audrey.png Hilary Writes | Content Design https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/7c0f73d7-85f0-4813-8a5c-ebb46d3ca150/Avatar.png Hilary Writes | Content Design https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/bd874c76-844b-43a5-bae3-3b13cd0425b8/Bic+for+her.png Hilary Writes | Content Design https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/ccaad690-a266-4030-8a35-36e6a2291350/Cat.png Hilary Writes | Content Design https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/a92f8b55-8017-4f38-b3f9-daf9d8e3af56/Eats-Shoots.png Hilary Writes | Content Design https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/839ae7b0-7f20-428c-84a8-65f0862b613a/LetsEat.png Hilary Writes | Content Design https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/a4b1d408-4aec-441b-92f5-f7462141dc7e/Maldon-Salt.png Hilary Writes | Content Design https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/e963a49f-f671-4db6-a1c2-e7ab719e94ef/OxfordComma.png Hilary Writes | Content Design https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/2167677e-8f93-4df2-b8d9-964e7f47e8ad/SpaceBar.png Hilary Writes | Content Design https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/3a0148ef-56ef-4293-beeb-00de4d4306d9/TwoFonts.png Hilary Writes | Content Design https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/184a2f97-2605-4f56-91f5-bc9d531750f2/Venn.png Hilary Writes | Content Design https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/101b562d-37d8-4407-85a9-733a9809c1d8/GIF-Sticker.png Hilary Writes | Content Design https://www.hilarywrites.com/level-system daily 0.75 2025-09-10 https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1754253715640-DUA5WR4AVWCTSJVK9BFO/Level+overview.jpg Updated freelancer level system - Level overview Here, freelancers will find the progress tracker, success score, and other performance metrics. https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1754253720074-B5P4XP4CTRQH319D7GCF/Level+overview-Terms.png Updated freelancer level system - Level overview Here, freelancers will find the progress tracker, success score, and other performance metrics. https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1754253960503-KS1L5EDJ9UY62C9F67FL/Status+tags.png Updated freelancer level system - Status tags These tags indicate if a freelancer is progressing toward the next level, has already met the criteria, or needs to improve a specific metric. https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1754253960591-DPA29ZS397LMS7AK2G04/Status+tags+-+Terms.png Updated freelancer level system - Status tags These tags indicate if a freelancer is progressing toward the next level, has already met the criteria, or needs to improve a specific metric. https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/9ef619c7-28e7-43ac-b400-16c70b4f31f0/New+-+First+message+-+Final.png Updated freelancer level system - Make it stand out Progress tracker https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/5c8d649c-d58f-417f-9f5d-4b0bb6d4620f/How+it+works.png Updated freelancer level system How the level system works https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/d0b5ba59-a05e-4602-a3a5-1475aa0873d9/Success+score.png Updated freelancer level system Default view (left) New freelancers see the same information shown to all, with an empty state for Score by Gig. In progress (center) Encouraging copy celebrates momentum. Needs attention (Image shown in next section.) Neutral copy informs without scolding. Score by Gig (right) Using progressive disclosure through a collapsed accordion view, users can expand each Gig to reveal the key areas influencing its score. These areas show tags ranging from Strong positive impact to Strong negative impact. When relevant, a CTA links to practical tips for improvement. https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/15367eed-37c0-4d17-b766-f9a4becc5daa/Needs+attention.png Updated freelancer level system - Make it stand out Details in drawer for relevant metric https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/d40e7c75-a2dc-47b9-bfb4-6836bf5376cd/Alert+-+Top+Rated+-+Final.png Updated freelancer level system - Edge case Situation: A freelancer has met the criteria for Top Rated evaluation, but cannot currently be evaluated. Approach: The alert shows an informative message with a CTA linking to link to a detailed article to learn more. https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/bd91cbef-b7ef-4196-94e3-ad3fc4dfb914/Alert+-+Account+flagged.png Updated freelancer level system - Policy violation Situation: A freelancer has been flagged for a severe policy violation and is not eligible for the level system. Approach: The alert shows a clear, straightforward message. (The freelancer will also see a message in their progress tracker and receive an email.) https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/34218049-f12d-4e9c-b476-d7d2b3dea057/At+risk Updated freelancer level system - Make it stand out Alert https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1315474e-22d1-4915-83c1-1ca01456f9d6/One+needs+attention.png Updated freelancer level system - Make it stand out Progress tracker message https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/ca54a767-c878-44b6-b832-1bd495358f12/Linear+progression.png Updated freelancer level system - Linear progression As freelancers progress, they’ll see informational, encouraging, and congratulatory messages in their progress tracker. https://www.hilarywrites.com/app-feedback-1 daily 0.75 2025-09-02 https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/9e009b80-72ed-4a44-bb8e-6834a3586794/Choose+images.png Fiverr Go - Make it stand out Initial copy https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/5dfa4b57-85a8-4613-95b3-8629344866aa/Bottom+with+Choosing....png Fiverr Go - Make it stand out CTA that launches modal https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/aecde4f6-dd18-404e-8449-0848a27a2e9e/Choosing+the+right+work+-+Modal.png Fiverr Go - Make it stand out Modal explaining how to choose the right work to train a model https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/5b94b124-42ee-4367-bee7-13bb068d4353/Choose+images+-+V2.png Fiverr Go - Make it stand out Updated copy https://www.hilarywrites.com/user-feedback daily 0.75 2025-09-10 https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/3c4c559e-36e3-45a6-9996-ff7fece73821/Updated+ratings+prompt.png Improving user feedback - Rating prompt Existing feedback prompt Terminology mismatch. The market research team used terms like results and recommendations, not list. https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/c17756bb-b128-418c-aa82-a11d16c95604/Updated+Zoom.png Improving user feedback - Zoom invite Updated feedback prompts Included language preferred by the market research team (results, recommendations) along with an alternate approach (emoji faces, thumbs) to encourage quicker, more intuitive responses. https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/b5766c8a-5a77-463d-9ca4-1802b947211b/Updated+feedback+modal.png Improving user feedback - Feedback modal Existing feedback modal The header assumes users are ready to give feedback. Placeholder copy could better support open responses from 1–3 star users and highlight wins from 4–5 star users. https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/70310994-57ac-4c93-840a-e86914086b90/Updated+thanks.png Improving user feedback - Thank you modal Existing thank you modal/Zoom invite The general message works well for users who gave lower ratings. For the Zoom invite, removing the checkmark and small copy updates may reduce drop-off and encourage more clicks. https://www.hilarywrites.com/just-for-fun daily 0.75 2025-09-10 https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1755285605367-KR306BPZCNAK1OP2AREO/*Emails-After.jpg Just for fun: Spec rewrites - Updated emails Login activity and payment request https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1755203383086-SYX229UGO8CPI973BPUC/*Emails-Activity-BeforeAfter.jpg Just for fun: Spec rewrites - Login activity email Before and after https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1755203383045-Y8GB9AUTPA2DU8DNDOCJ/*Emails-Payment-BeforeAfter.jpg Just for fun: Spec rewrites - Payment request email Before and after https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/9b62916d-2c97-4cd6-9f15-457521951e9d/Original+emails Just for fun: Spec rewrites Original emails https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/b40b9dae-25a9-4012-ae06-fd36b6fe344e/Emails-Notes.jpg Just for fun: Spec rewrites Notes on the original emails https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1755292012111-N2ALADPIGD2HCP7JN5ES/Hulu+-Proposed+404.png Just for fun: Spec rewrites - Updated error page https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1755291894425-IFB5WFITPO936V10TJLE/FINAL+-+Hulu+-+Proposed+404+-+Transparent.png Just for fun: Spec rewrites - Before and after https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1755295882899-3KDTW4GAUCU48EZH47IE/Logged+out+-+Before.png Just for fun: Spec rewrites - Hulu's previous 404 error page for logged-out users https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1755295882713-JLC4H9JHXDNV6CR5JJRP/Logged+out+now.png Just for fun: Spec rewrites - Hulu's current 404 error page for logged-out users https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/0962729c-81a8-4ab0-ad0f-4d8b31bf0536/Hulu-404.png Just for fun: Spec rewrites - Make it stand out Current Hulu 404 page (logged in) https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/f5cb38a0-2c90-4d53-8bc3-543715faab63/Notes+on+Hulu+404+-+Logged+In.png Just for fun: Spec rewrites - Make it stand out Notes on Hulu’s current 404 error page https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1755286764204-6SIEAX41M03I6QVS4W21/Hulu-Help.png Just for fun: Spec rewrites https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1755286690373-6TJDI9YEG2E8J3AFYCME/Brand+voice.jpg Just for fun: Spec rewrites https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1755286333588-YKQ4JJCOOGU0FHLFOI0Q/Vudu+-+Wolf.jpg Just for fun: Spec rewrites https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1755286168056-04AT09CDTRS2PD2Y5D3Q/Netflix+404+Page.png Just for fun: Spec rewrites https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1755286355439-W2VQW3BV9GH8US014WJ9/HBO+Max+404.jpg Just for fun: Spec rewrites https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1755286166004-7CTOSML8HFK4ZF6GEGGY/Disney+Plus+-+404.png Just for fun: Spec rewrites https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1755286167637-P9M8V0HSDB4CPPA51LTJ/Prime+Video+-+404.png Just for fun: Spec rewrites https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1755286168700-WD1NWA4NVGU2144FZXL3/Roku+-+404.jpg Just for fun: Spec rewrites https://www.hilarywrites.com/small-changes-big-impact daily 0.75 2025-09-10 https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/3c3e54dc-5274-497d-bbe7-57959c974009/Whoosh.png Small changes, big impact Challenge Maintaining client interest after they submit a brief. Solution A confirmation modal with playful, engaging copy still sets clear expectations for what comes next. Plus, a message below the CTA upsells the mobile app with contextual relevance. https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/51d533d2-255d-468b-a41b-f3789de90db8/Loading+screen.png Small changes, big impact Challenge Freelancers can become frustrated while waiting for this screen to load after they’ve placed an order. Solution Upbeat copy—paired with images created by freelancers—offers a delightful distraction during a short wait. https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/2812900f-b9cc-48e0-af03-719ab7b4193a/Mobile+popup+before+and+after.png Small changes, big impact Mobile app popup Before and after https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/3dacc60d-e525-4df4-b27a-d8e8083f0c96/Updated-email-results.png Small changes, big impact - Make it stand out Positive impact Increase in completed private ratings https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/b4955929-bb2e-4fc4-9f86-eebaace6803f/Private+review.png Small changes, big impact - Make it stand out Emails Before and after https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/260bf5e9-902c-4b60-8038-47d57d0abfed/1+-+Menu+and+drawer+copy.png Small changes, big impact - Make it stand out Users can find the Share feedback link in the app menu under Resources. https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/d0730e58-75c7-4b5d-bc84-6465a06eccb3/Share+idea.png Small changes, big impact - Make it stand out Share an idea https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/dd84cf08-d76e-45dc-8443-5e97f2ad6c9f/Report+bug.png Small changes, big impact - Make it stand out Report a bug https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/d34ac97a-a148-4a97-bb46-d732eb13b3cd/iPhone+showing+release+notes.png Small changes, big impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/787a3e8c-e2da-4352-86aa-28ddc417ca30/Google+doc.png Small changes, big impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hilarywrites.com/inspiration daily 0.75 2025-09-10 https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1757353688530-XB8T2WLLZM6MLEGXSQBL/Krispy+-+404.png Hilary Writes | Content Design - What a delicious error! While I don’t think it’s necessary to include the error code (most users don't care what the error is called), I think every error page should include at least one donut. With sprinkles. https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1757353686717-4097JDIRPFNCBW02UMK7/AXS.png Hilary Writes | Content Design - Reassuring at the right time ️ Every second counts when trying to score presale tickets. AXS lets users know they’re in the right place, how long they need to wait, and what will happen next. https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1757353687794-TBYX95QBWYYLS2MW4N2G/Hulu-GetMoreHelp.png Hilary Writes | Content Design - Lots of options and clear instructions Hulu’s help page offers a treasure trove of potential solutions to a user's problem. https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1757353686797-1VP8JS2N7H8QX0489669/Coolers+Confirmation+Email.jpg Hilary Writes | Content Design - Clever with colors My Coolors confirmation code is a hex code? And the corresponding color is shown? Be still my nerdy heart! https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1757353710689-FOG031EQ3U3BELPL5WPX/Slack.png Hilary Writes | Content Design - For everyone's inner child With a rotating list of playful messages, Slack makes completing tasks child’s play. https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1757353711108-P4VHQU6WEE9FRTJVQA9Q/Ulta-Error.png Hilary Writes | Content Design - On brand error message All was forgiven with this clever, on-brand message for the beauty retailer. https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1757354381296-C7C6HYF6JOO5A780FLVW/CNN+404.png Hilary Writes | Content Design - Blaming the user Why make users feel responsible for landing on an error page? (Especially when they also have to balance that message with a footer that takes up 2/3 of the screen.) https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1757354380713-KGXJE8ZR736HQI4JYOE8/DSW+Automated+Email.png Hilary Writes | Content Design - Missed opportunity DSW could have used this email to connect with the user. At the very least, a more specific subject line would be a quick win. https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1757354382020-NNALCOX4KQKJUZOBGQBL/NBA+password+reqs.jpg Hilary Writes | Content Design - Unnecessary complexity It’s a website password, not a government security key. Why make it so difficult? https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1757354383670-A4MVE36CV2OGIFHUGEN2/Smashing+-+Unsubscribe.png Hilary Writes | Content Design - Irrevocably removed? The phrase chosen here is a bit harsh for an unsubscribe message. And too wordy for users who don’t want further communication. https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1757354383861-DBV5XFWOW9NPY3IEND38/Unsubscribe+-+Dark+Pattern.jpg Hilary Writes | Content Design - Dark pattern, bright as day Making the yes button red and the no button green is a disrespectful ploy to trick the user. And a surefire way to lose their trust. https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/1757356070487-5V43R94IQQDE72KZOWDW/Video+app+popup.jpg Hilary Writes | Content Design - I'm (almost) at a loss for words This might have been lost in translation. But there are still so, so many questions. https://www.hilarywrites.com/404 daily 0.75 2025-09-10 https://images.squarespace-cdn.com/content/v1/685cb6d767ec3557204714d6/4a40992f-f942-4077-afaf-b5af5db51762/Dog+with+glasses+on+iPad