I delight in a challenge

But online experiences shouldn’t be challenging.

Whether users are booking a flight, shopping for a gift, or transferring money between bank accounts, they have a task to complete. The process of completing that task should be easy. In many cases, it can—and should—be enjoyable.

I see the content design as the glue that fuses the human connection between the user and the product. I became enamored with the role of content in the design process, and the collaboration required to build products users truly enjoy.

I’ll never stop challenging myself, whether it’s related to work, being a better parent, or learning how to properly hang heavy items on a wall.

This might be more fun:
Get to know the real (truly nerdy) me through some of my favorite things. 🎉

 
Hilary with her daughters

With my daughters

Relevant certifications 🎓

UX Writing
UX Writing Hub (2021-22)
UX Content Collective (2020)

Systems Thinking for UX Content
UX Content Collective (2025)

CUA: Certified Usability Analyst #6120
Human Factors International (Seattle, 2016)

CXA: Certified User Experience Analyst #437
Human Factors International (SF, 2017)

I’ve been lucky to work with some amazing and talented people. Sharing some of their kind words here to also reflect the relationships behind the work.


I worked with Hilary for several years at Fiverr. She brings sharp thinking, clarity, and empathy into every collaboration.

Super talented, low ego, and just great to work with.

— Noa Ziv, Product Group Manager

I have the pleasure of working closely with Hilary for nearly three years, and she continues to impress me with her professionalism, clarity, and deep expertise in mobile app content design. Her work is consistently thoughtful, user-centered, and perfectly aligned with our product vision.

Hilary brings a positive and steady presence to the team—she’s reliable, collaborative, and approaches every challenge with a solutions-oriented mindset. It’s truly a joy to work with her.

— Shir Nidam, Senior Product Designer

Hilary is my ultimate partner in crime when it comes to crafting Trust and Safety policies. It’s a complex, ever-evolving, and nuanced field, and there’s no one I trust more to help me polish our Community Standards. Together, we ensure our policies are not only clear and enforceable for internal teams but also transparent to our community.

In our Trust and Safety team, whenever a project gets particularly challenging, we say, “It’s time for Hilary to work her magic”—and this is indeed what her work looks like. Her top-notch professionalism, meticulous attention to detail, and valuable insights are matched by her compassion, care, and remarkable sense of responsibility. She has an incredible memory for details and consistently knows exactly where to “close the loop.”

I’m extremely lucky to have such a colleague, and every project we work on together is a journey! I can’t skip the fact that Hilary is a person with a big heart, which makes this combination even more incredible.

— Dasha Rosenberg, Trust & Safety Group Manager

A few of my favorite things

  • Post showing a CNN typo with "fonts" instead of "fronts".

    Favorite social media post

    Of course, I would love it more if it were about the weather and not ISIS.

  • Let's eat Grandma vs. Let's eat, Grandma

    Favorite punctuation example

    A strong visual makes for an effective lesson. Save our grandparents!

  • Illustration of an astronaut sitting at the space bar on a keyboard, with a few cocktails.

    Favorite pun

    This is called “Graphic Space Bar”. 🧑🏽‍🚀 Cheers!

  • I pronounce GIF with a hard G

    Favorite meaningless stance

    I know the creator pronounces it with a soft g, but I reserve "Jif" for peanut butter.

  • Ryan Gosling in the Avatar sketch on SNL

    Favorite SNL skit

    Ryan Gosling loses in over the use of Papyrus in Avatar.

    If you're a fellow font fanatic and haven't yet seen this, treat yourself and watch.

  • Book cover of "Eats, Shoots & Leaves"

    Favorite bedtime book when my girls were younger

    Who needs Goodnight Moon when you can be teaching your kids about proper punctuation? (And how long has that bowl of mush been sitting there?)

  • Maldon Salt

    Favorite salt

    I have actually dreamt about this salt. Maldon Sea Salt Flakes have a pyramid shape that adds a crunchy texture—but is also light enough to melt on your tongue.

    Bon Appetit magazine even wrote an article on the history of the product.

  • Big Cristal for Her pens

    Favorite Amazon reviews for a product (tied with the Hutzler Banana Slicer)

    The reviews for this product, BIC Cristal for Her ballpoint pens, are everything.

    If you need more Amazon reviewer comedy gold, check out those for the Hutzler Banana Slicer.

  • Our dog, Royal Frenchel Bulldog, Audrey Pupburn

    Favorite dog

    Our beloved Royal Frenchel, Audrey Pupburn, napping next to her beloved tiny pants

  • Extremely large cat with thumbs, hugging a stuffed fish toy

    Favorite cat

    Not our cat. But who can resist a feline with mitten hands, hugging a stuffed fish? More about Bronson

  • The lack of an Oxford comma cost a Maine dairy company $5 million.

    Favorite true story about the Oxford comma

    "For want of a comma, we have this case," said the judge. Read the story

  • Venn diagram, showing the overlap of characteristics for dweebs, geeks, dorks, and nerds

    Favorite Venn diagram

    I like to think l'm a geek. But maybe we all think we're geeks—even when we're really dweebs, dorks, or nerds.