Fiverr Go

Challenge

An ambitious

Helped deliver a high-stakes product on a tight timeline. Crafted a distinct voice, grounded in our content style guide, to build freelancer confidence and encourage adoption of new AI features

Solution
Fiverr Go launched with an AI Personal Assistant and AI Creation Models available for illustration, sound (including jingles and voiceover), and text/content.

Training the AI model

Initial copy direction from product team was a descriptive explanation that was long and repetitive.

Updated copy conveys the same message but it more concise, making it easier to read and process.

Initial header and subheader for the choose images step of training an AI model. — Initial copy

Updated header and subheader for the choose images step of training an AI model. — Updated copy

Educational modal

For freelancers who need more guidance for which kind of work to upload to properly train their model, a descriptive CTA launches an educational modal.

Updated copy conveys the same message but it more concise, making it easier to read and process.